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Timeless elegance with a modern twist

Velvet Solace

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Take your wardrobe to the next level.
Embrace the luxury of Jamavar, where each thread carries the essence of royalty and craftsmanship
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Discover the art, heritage, and style behind every thread
In my quest for things of beauty and lasting value, I am frequently in touch with the world's best brands and crafts. I would rank Pride of Kashmir and it's products amongst the top ones on that list.
Piero Ferrari
Owner of Ferrari Italy
As an Arab, I am deeply attracted towards Persian, Mughal and Indian art and crafts. Kashmir offers the most aesthetic blend of all three and Pride of Kashmir is the place to go to if you are looking for the very best examples of genuine Kashmiri craftsmanship.
Professor
His Excellency- Mehdi Al-Tajer (UAE)
Kashmir Craft Stories
Stories that weave together tradition, culture and craftsmanship from the valley
From Tradition to Trend
The evolution of Kashmiri shawls in modern fashion Kashmir shawls have been symbols of luxury...
The Royal Threads
Interpretation of Kashmir shawl traditions Kashmir shawls are renowned wherever they go for the beautiful...
